Effective Visual Communication

How do we know whether what we see around is visually communicating? Urbanization creates a complex environment and society. We need to navigate through dense building, crowded road network, complicated interior and etc. Thus it leads to time management problem, route problem and so on. How many of us have an experience like this: Need to go to point A and Point B in a same building, but you end up circling around because there is inadequate signage systems or even confusing signage systems.

This book tell us about what is the meaning of wayshowing, what is the principles, the practices in developing the signage systems.

Hopefully my research will lead to a better communication design tools for Malaysia.