Sony jump to bandwagon

At PMA 2010, Sony revealed a mock up of it mirror less interchangeable lens camera. It seems that 2010 we will see the photographic industry shift it direction to mirror less interchangeable camera technology that will spur the industry further. This is basically a new segment which is relatively in it early birth. Even Sigma the lens maker also not denying that they will introduce it mirror less interchangeable camera in a near future.

What all this shift mean? It mean the consumer will have more choices to be creative in their photography skills without going to DSLR segment. My prediction is this new segment of camera would eventually replacing the low level DSLR category very soon.

For the big player such as Nikon and Canon, this is definitely not a good news if they are not react to the market needs and technology shift that is happening. I think Canon and Nikon is to complacent with it position as a main player in the industry and this is actually one of the bad sign that their market share in a photographic industry will be taken out.

Samsung has clearly stated that they will strive hard to capture at least 20% market share in a mirror less interchangeable lens camera. Looking at how this electronic giants from Korea evolve, I believe that if the marketing and the product that they produce is good, there is no reason why they cannot achieve that target.

So in less then a year, the ILC segment has grown up very fast with Micro Four Third ILC model grew to 6 models, Samsung NX10 and probably 2 from Sony which are NEX3 and NEX5.

Sony Interchangeable Lens Camera systems...